FAMU SBI Student Wins Bloomberg ESG HBCU Trading Challenge

January 12, 2024
Jaeden Pattern and Mike Bloomberg
Jaeden Patterson and Bloomberg founder Michael Bloomberg. (Credit: Bloomberg)

Florida A&M University (FAMU) School of Business and Industry (SBI) senior Jaeden Patterson is the winner of this year’s Bloomberg Environmental, Social & Governance (ESG) Historically Black Colleges and Universities (HBCUs) Trading Challenge, the company announced this week.

Patterson of Atlanta finished first among 60 HBCU students who competed in the real-world investing event on the Bloomberg Terminal learning risk management, investing and data analytics skills within financial markets.

“The advice I would give to future participants is to take advantage of your resources,” said Patterson. “The mentor that was provided through the challenge helped me navigate unfamiliar functionality on the Bloomberg Terminal. Additionally, I was able to take the Bloomberg ESG Certificate Course, which enabled me to identify ESG investment strategies and apply them to develop a profitable portfolio.”

Fellow SBI student Jalen Mason placed third in the competition.


Professor Inger M. Daniels-Hollar, Ph.D., with Jalen Mason, Jaeden Patterson and Bloomberg representatives.

Professor Inger M. Daniels-Hollar, Ph.D., with Jalen Mason, Jaeden Patterson and Bloomberg representatives.


Bloomberg for Education and Bloomberg Human Resources expanded the reach of this year’s Bloomberg and HBCUs Trading Challenge to new universities and shifted to evaluate participant investment performance against a developed market (DM) index. In addition to FAMU, participating universities included Clark Atlanta University, Howard University, Hampton University, Morehouse College, Morgan State University, and Spelman College.

SBI Dean Shawnta Friday-Stroud, Ph.D., congratulated Patterson for his outstanding performance.

“Kudos to Jaeden Patterson on his amazing win,” she said. “I am so proud that Jaeden is the consummate SBIan and student leader who is just as dedicated to the success of his peers as he is to his own success as evidenced by him being a Bloomberg Campus Ambassador.”

The Bloomberg and HBCU Trading Challenge exercises the financial acumen of college participants through a virtual investment competition on the Bloomberg Terminal. Geared toward Black students in the U.S who are typically underrepresented in the finance industry, the challenge was created to help HBCU students build marketable skills and knowledge needed to compete for finance jobs and provide hands-on experience that they will use in their future careers.

This year, students invested $1 million virtual US dollars across companies in the DM index in a closed network, with the assistance of university faculty and assigned Bloomberg mentors. The winner was decided based on the trade performance of participants, benchmarked against real DM indices on the Bloomberg Terminal.

“The new focus on developed markets stocks builds on last year’s ESG-specific challenge to introduce another layer of difficulty and further replicate real world experiences,” said Emily Perrucci, Global Head of User Support at Bloomberg. “Fund managers often must consider ESG factors as part of managing a much larger, diverse portfolio. We want to ensure students have a well-rounded understanding of market indices to be best prepared for future careers in finance.”

Students who participated in this year’s challenge were invited to Bloomberg’s headquarters in New York City. There, top-performing students had the opportunity to present their trading strategy to a panel of experts who offered feedback and insights on the students’ experience. Students who participate in the challenge also receive direct access to Bloomberg recruiters who provide professional development support around interviewing and resume creation.

Bloomberg continues to build relationships with HBCUs and contribute to cultivating the success of its students. By providing additional resources, like the Bloomberg Terminal, University professors can further enrich their coursework with the same tools that are used by financial professionals.

“Florida A&M University School of Business and Industry has a long legacy of training students to be capable and well-prepared young business professionals. Bloomberg plays a role in that training process,” said Assistant Professor of Finance Inger M. Daniels-Hollar, Ph.D. “Bloomberg access enables us to simulate for our students the experience of sitting on a real-life desk while they’re still in college — much like a law student might argue in a mock courtroom before becoming a lawyer.”